Daily fantasy sports giant PrizePicks is expanding its footprint in the NFL with a renewed and supercharged partnership with the iconic New York Giants, unveiling new promotions and interactive features designed to bring Giants Nation closer to the action than ever before.
As part of the multi-season agreement, PrizePicks branding will be fully integrated across MetLife Stadium, including LED sideline boards, end zone signage, and featured spots on Giants digital and social platforms. The move builds on a relationship first launched in 2021 and reflects a shared commitment to enhancing fan engagement both in-stadium and online.
🔵 Introducing the “Big Blue Bonus”
At the heart of the 2025 campaign is the “Big Blue Bonus” promotion—a text-to-win contest that activates every time the Giants score 30 or more points in a home game. Fans who enter will have a chance to win a $10,000 PrizePicks entry, Giants VIP suite tickets, and limited-edition team gear.
🏈 “PrizePicks Player Spotlight” Hits the Screen
Also rolling out this season is the “PrizePicks Player Spotlight”, which will feature a different Giants star each week—highlighting their real-time fantasy projections, stats, and live updates on Giants pre-game coverage and inside MetLife Stadium. Fans will be able to interact via the Giants mobile app for exclusive PrizePicks boosts tied to the featured player’s performance.
📣 Voices from the Giants & PrizePicks
Nilay Shah, Giants SVP of Marketing and Brand Strategy, expressed his excitement:
“Our fans are among the most passionate and tech-savvy in the league. Partnering with PrizePicks allows us to reward that energy with new, immersive experiences that make every game more thrilling.”
Mike Quigley, CMO of PrizePicks, added:
“There’s nothing quite like Giants football in the heart of the tri-state. We’re honored to continue growing with this legendary franchise and to help fans across Giants Nation feel more connected to the team every Sunday.”
With the 2025 NFL season approaching, the Giants are gearing up for a big year on and off the field—and PrizePicks is making sure fans are part of every touchdown, turnover, and triumphant moment.
Stay tuned for a season packed with fantasy thrills, prize-packed promotions, and next-level football fun.
