April 11, 2025 — by Staff Writer
Daily fantasy sports giant PrizePicks is taking a big swing in the Bronx, announcing a major extension of its partnership with the New York Yankees that will bring next-level fan engagement to Yankee Stadium during the 2025 MLB season.
The enhanced partnership will see PrizePicks branding remain front and center across Yankee Stadium, including LED banners, behind-home-plate signage, and digital integrations across YES Network broadcasts. PrizePicks continues its strategic alignment with one of baseball’s most iconic franchises, blending the tradition of Yankees baseball with the excitement of real-time fantasy action.
At the heart of the announcement is the launch of the all-new “Bronx Bombs for Bucks” promotion. Every time the Yankees hit three or more home runs during a home game, fans can text-to-enter for a chance to win a $10,000 PrizePicks payout and exclusive Yankees merchandise, including autographed gear and suite-level tickets to a future game.
PrizePicks will also introduce its “Yankee Pick of the Game” feature, spotlighting a top player from the Yankees roster each night. Fans can track fantasy points and get in on live game predictions through the PrizePicks app and social media, with added rewards for those who guess correctly.
David Newman, Senior VP of Marketing for the Yankees, shared his enthusiasm:
“PrizePicks continues to find new and creative ways to engage fans. Their passion for innovation pairs perfectly with the energy of Yankees baseball, and we’re excited to bring these new experiences to life this season.”
Mike Quigley, Chief Marketing Officer at PrizePicks, added:
“We’re honored to extend our relationship with the New York Yankees—an iconic name in global sports. Through this partnership, we’re delivering fantasy fun and unforgettable moments to one of the most passionate fanbases in the world.”
Now entering its third season with the Yankees, PrizePicks remains committed to combining the thrill of fantasy sports with the legacy and spectacle of one of the most legendary teams in baseball history.
With sluggers in the lineup and fans filling the Bronx, the 2025 season promises to be explosive—and PrizePicks is making sure every home run means more.
