April 11, 2025 — by Staff Writer
PrizePicks, the leading daily fantasy sports platform, has officially extended its partnership with the Colorado Avalanche, marking a significant leap in its commitment to enhancing fan engagement in the NHL. The newly signed, multi-season deal will see PrizePicks’ branding and innovative fan experiences integrated across Ball Arena, further amplifying the relationship that began in 2021 and continues to grow in exciting ways for the 2025 season.
As part of the expanded partnership, fans attending Avalanche games will experience more interactive elements than ever before, including on-site promotions, in-game fantasy sports features, and exclusive access to behind-the-scenes content.
🏔️ Introducing the “Rocky Mountain Rush” Promotion
At the core of this year’s partnership is the launch of the “Rocky Mountain Rush” promotion, designed to give Avalanche fans a chance to win big every time the team scores 5 or more goals in a home game. Fans who enter will be eligible for a grand prize, which includes a $10,000 PrizePicks entry, VIP suite tickets to a future Avalanche game, and limited-edition team merchandise.
“The Avalanche fanbase is one of the most passionate in all of sports, and we’re excited to create even more ways for them to interact with the team through PrizePicks,” said Chris MacFarland, General Manager of the Colorado Avalanche. “This partnership adds a new layer to the in-game experience, bringing fans closer to the action.”
🏒 “PrizePicks Player Spotlight” Shines on Avalanche Stars
In addition to the “Rocky Mountain Rush” promotion, PrizePicks is rolling out the “PrizePicks Player Spotlight” series, which will feature a different Avalanche player each week. Fans will get access to exclusive fantasy projections, real-time stats, and live updates for their chosen player, integrated directly into the Avalanche mobile app. In-stadium signage at Ball Arena will also provide fantasy projections and updates during key moments in the game.
“We’re thrilled to partner with PrizePicks to offer our fans a one-of-a-kind experience,” said Kristen Culver, Senior Vice President of Marketing for the Colorado Avalanche. “As the Avalanche push for another Stanley Cup, this collaboration will bring our community closer to the game they love, with exciting rewards and opportunities to engage like never before.”
🎉 PrizePicks Players Can Score Big All Season Long
Mike Quigley, CMO of PrizePicks, also shared his excitement for the expanded collaboration:
“Colorado is a special market with one of the most loyal fanbases in sports. We’re proud to continue our partnership with the Avalanche and bring more exciting, fantasy-driven promotions to their passionate fans. Whether you’re in the stands or watching from home, every game will now come with more ways to win and engage.”
With the 2025 NHL season approaching, the Avalanche are ready to embark on another quest for the Stanley Cup. Fans can look forward to a season packed with exclusive promotions, fantasy sports action, and unforgettable moments both on and off the ice.
