Emma Raducanu lost the US Open, but she still made a sizable profit that added to her impressive net worth. In the opening round of the year’s last major, Sofia Kenin defeated the 21-year-old.
On Wednesday, former Australian Open champion Kenin defeated Raducanu 6-1, 3-6, 6-4 to make it three years without a victory. Ever since her unexpected triumph at Flushing Meadows in 2021, she has struggled with form.
However, Raducanu has accumulated a fortune off the court as a result of her quickly growing fame; the Sunday Times Rich List values her wealth at approximately £10 million. This week, she increased her earnings to $100,000 (£76k), which is the minimum amount a singles player receives for making it to the US Open finals.
With nine significant endorsement contracts to her credit, the majority of her income has come from her career winnings, which total well over £3 million. They work for HSBC, Wilson, Nike, Evian, Porsche, Tiffany, Dior, Vodafone, British Airways, and Nike.
The Telegraph claims, though, that she is currently dealing with uncertainty related to such transactions. Her management-agency contract with IMG and several others are soon up for renewal, and her world ranking of No. 72 may have an impact on the likelihood and worth of any renewals.
Raducanu looked bleak following his loss to Kenin. The choice to train for a month at the National Tennis Centre in London rather than plan any hard-court preparation in America has drawn criticism.
“I would have preferred to probably play a little bit more before coming into the US Open,” she admitted post-match. “I know when I have a lot of matches, just like every player, you feel really good, you feel like everything’s automatic. So yeah, I think I can learn from it and manage my schedule slightly differently.”
When asked to clarify who’s call it was to return closer to home, Raducanu answered: “I would say it wasn’t me. It was more of like a collective call and, yeah, that’s what happened. You can’t really change it.” She began tearing up in the press conference, adding: “I feel down… I feel, I feel sad. Obviously, this is a tournament I really want to do well in.”
